PayPlug Enters the Market for Face-to-Face Payment

PayPlug Enters the Market for Face-to-Face Payment


  • The e-payment specialist PayPlug will be adding an in-store payment service this fall.
  • They stress their intent to equip interested small and medium merchants with physical POS devices.
  • Goals: Let them manage online and in-store card payments through a single portal.
  • They currently feature 3 non-binding packages that do not involve any installation fee. The applied commission may range from 0.5 to 2.5% +€0.15 to €0.25 per transaction. PayPlug hasn’t yet specified cost they plan to charge for this new offer.


  • 10,000 customers in France & Italy
  • 50% growth in volumes for 2018


  • Omni-channel offers for merchants. For PayPlug, this focus on in-store payment stands out as a logical evolution: 60% of their customers also manage brick and mortar outlets. Most of their customers started out online but many of them then tried to open one or several points of sale. PayPlug intends to assist merchants through both their online and in-store projects, providing them with a dashboard centralising all flows.
  • Facing competition on the market for face-to-face payments and addressing SMEs’ needs. In France, several players are already established on this segment, including SumUp (backed by American Express) and the Swedish specialist iZettle (bought out by PayPal last year).
  • Unlike these companies with in-house built POS devices, PayPlug –owned by BPCE since they were bought out by Natixis in 2017– teams up with a POS maker. The name of this partner hasn’t yet been disclosed (Ingenico could be among contenders).


  • For now, PayPlug intends to focus on this new offer and doesn’t plan to aim for additional markets. They recently added an instalment option to their list of payment solutions for merchants.
  • This year, they hope they will be able to equip at least 200 merchants with turn-key POS devices.
  • In line with this development strategy, PayPlug is also planning to hire 10 employees by the end of 2019 to build up their Paris-based teams.

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