Orange Money Unveils a Financing Offer for Mobile Phones

Orange Money Unveils a Financing Offer for Mobile Phones

FACTS

  • Orange Money launches “My Reserve”: a financing solution for Romanian customers interested in purchasing mobile phones, tablets or accessories. This service is available online and from their brick-and-mortar outlets.
  • Loans may range from 400 to 10,000 lei (€85 to €2,100) over 3 to 24 months, with 14% APR applied.
  • From the My Reserve app users may run credit simulations and locate Orange stores for the subscription process.
  • Monthly instalments may be settled through:
    • the Orange Money mobile app,
    • credit transfer (via providing an IBAN),
    • cash deposit (at local Orange stores).

CHALLENGES

  • Making it easier for customers to purchase a smartphone. With this option, Orange provides their customers with a flexible, fast and easy-to-use lending offer accessible from their stores, the revenue of which should, in turn, increase.
  • Expanding their range of financial products. This service further expands a well-stocked existing set of offers, which has been including a contactless Visa card since last year. To this respect, Orange Romania announced a large-scale partnership with Visa end-2018, enabling them to build innovative payment solutions.

MARKET PERSPECTIVE

  • In addition to My Reserve, their mobile customers (in iOS and Android) have access to a smartphone or smartwatch-based contactless payment feature, as well as to plastic and virtual companion Visa Classic or Platinum cards.
  • Orange Romania reported a decrease in revenue (compared to 2018) even if their customer base has been increasing: this launch provides them with an additional source of revenue.
  • Orange Money already aimed for Africa and further focuses on rolling out their mobile-based lending offers in Europe.

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