Leasing: Toyota Bets on Subscriptions, Too

Leasing: Toyota Bets on Subscriptions, Too


  • The Japanese car maker Toyota establishes a new company called Kinto, to match actual consumption habits in the car industry: an all-inclusive subscription-inspired model, or a compromise between owning a car and renting one.

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  • Mobility
  • Innovation
  • 09.10.2018

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