Amazon Adds Subscription-Based Boxes

FACTS

Amazon adds a service called Personal Shopper by Prime Wardrobe for shipping clothes to customers’ home address in boxes.

This option is only meant for Amazon Prime members in the US (over 100 million customers), and costs $4.99/month.
Each month, a personal shopper working for Amazon prepares customised clothing boxes. The customer only pays for the clothes he chooses to keep and sends back the other items at no extra cost.
Process:
- Setting up a customer profile: customers fill out a form listing their fashion choices, morphology and budget;
- Each month, they can customise their style for specific occasions;
- Their option is summarised and they choose 8 articles maximum to be shipped to their home address;
- A 7-day delay applies to try on the clothes and deal with potential returns.
This service is available via the Amazon Shopping App (in iOS or Android).

Amazon further focuses on customer satisfaction. With this initiative, the US giant takes another step in the fashion industry. They already came up with a Prime Wardrobe option, and want to provide their customers with a customised purchasing experience.
Amazon challenging industry players. Amazon directly challenges Stitch Fix in the US. This player features boxes for $20/month, and also includes men’s and kid’s clothing boxes, while Amazon only features women's clothes, for now.

Despite an edge in terms of subscribers, this service is taking time to take off, but Amazon stays they will be adding an option for men in the near future.
In France, start-ups such as Lookiero or Clic and Fit sell similar clothing boxes. Others (Le Closet, for instance), launched rental offers for clothes.
IN the US, the retailer Urban Outfitters also started featuring a subscription-based leasing offer for women’s apparel, letting their customers rent up to six articles for $800.

Category : Alertes quotidiennes